Brand Refresh vs. Rebrand: How to Know What You Need
If your logo’s starting to feel dated, or your visuals no longer reflect where your company is now, you might be wondering: Do we need a full rebrand, or just a refresh? Great question. Because the difference isn’t just about how much you change. It’s about why you’re changing, and what you’re trying to fix. […]
Visual Consistency is a Superpower (Even for Small Teams)
Small teams often treat design like a last-minute add-on. But here’s the thing: the way your brand shows up visually—on your website, pitch deck, social, app UI—shapes how people perceive your product before they ever use it. When everything looks and feels like it came from the same brain, you earn confidence. You look like […]
Branding vs. Logo Design: What’s the Difference, Really?
A logo is a symbol. A brand is a system. And if you’re only investing in the first, you’re leaving a lot on the table. We’ve had founders come to us asking for a logo, when what they really need is a brand. It’s an easy mix-up. After all, the logo is what you see […]
Branding for Indie Studios: Where to Start (and What to Skip)
You’re building a game, not a toothpaste brand. So why think about branding at all? Because even if you’re not “marketing” yet, your studio already has a brand. It’s in the way you talk, the art you share, the vibe your Discord gives off. Branding isn’t just a logo. It’s how people feel about your […]
