What Makes a Killer Game UI (and How We Build It)
Game UI is invisible when it works, and unbearable when it doesn’t. You’ve felt it before: clunky menus, weird scroll logic, unreadable icons. UI might not be the flashiest part of a game, but it’s the part players touch constantly. So it better feel good. Here’s how we think about game UI, and how we […]
UI Mistakes in Indie Games (and How to Dodge Them)
There’s a difference between “it works” and “it works well.” Especially when it comes to game UI. We’ve seen indie games with stunning art, tight mechanics, and all the right vibes undermined by UI that confuses more than it guides. It’s easy to overlook. Until it’s the thing standing between your player and their next […]
Designing for Steam vs. Socials: What Changes?
When we design marketing visuals, we’re always toggling between two worlds: storefronts like Steam where players go deep, and social platforms where they scroll fast. Same game, same content, very different behavior. We’ve worked on campaigns that needed both: a clean, organized presence on Steam and thumb-stopping visuals for TikTok, X, and YouTube. If you’re […]
Anatomy of a Game Trailer: Hooking Players in 30 Seconds
Trailers are the first impression. The make-or-break moment. The “Should I wishlist this?” split-second decision. No pressure, right? Whether you’re teasing a prototype or gearing up for launch, a strong trailer should do one thing: make people care. Here’s how we think about building game trailers that actually hook people—especially when time is tight. Start […]
Game UI Tips from Our Work with Indies
Working with indie game developers is kind of our sweet spot. Tight teams. Big ideas. Wildly creative mechanics. But here’s the thing: when everything else is custom and imaginative, your UI can’t afford to be generic—or worse, confusing. We’ve helped build interfaces for cozy games, tactical strategy titles, and genre mashups that still make our […]
